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Founded in London in 2009, Lily’s Kitchen is a pioneering pet food brand offering natural, high-quality products for cats and dogs. Inspired by founder Henrietta Morrison’s dog, Lily, the brand is celebrated for its human-grade recipes, free from artificial additives, and distributed in over 1,000 UK stockists and 30+ countries. As the first B Corp-certified pet food brand, Lily’s Kitchen leads in sustainability and social responsibility.

 

Mackenzie Jones has delivered strategic talent acquisition and advisory services before and after Lily’s Kitchen’s acquisition by Nestlé Purina, recruiting leaders across Commercial, Supply Chain, and Operations while emphasizing cultural alignment and equity-driven practices.

Challenges

Lily’s Kitchen prioritises a “culture-first” approach, seeking candidates aligned with its values—Respectful, Dedicated, Audacious, Passionate, and Responsible—while ensuring equity and inclusivity. Balancing cultural alignment with robust EDI practices required tailoring processes to identify expert talent while fostering respect and empowerment throughout the hiring journey.

Outcome

Mackenzie Jones integrated advanced EDI practices into Lily’s recruitment strategy, promoting unbiased hiring through tools like anonymised applications and neurodivergent-friendly formats. This inclusive, values-driven approach resulted in 22 successful hires across key areas, aligning with Lily’s B Corp mission and fostering a diverse, dynamic team to support its growth and values-led ethos.

Key Placements

  • Head of Shopper & Category
  • Head of Supply Planning
  • Digital Marketing Project Manager
  • Senior Product Developer
  • National Account Manager – Ecommerce
  • Buyer
  • Senior Supply Planner
  • Demand Planner
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